As COVID-19 continues, so does the grit and dedication of the John Deere customers everywhere. From feeding their communities, to cleaning up America’s waterways, their actions are truly inspiring.
So we set out to tell their stories. After around 20 hours of virtual interviews with Deere customers, we grabbed soundbytes that best highlighted their contributions to their community. By combining their voices with existing photos, our in-house department, CoMotion brought our imagery to life with subtle, captivating movement.
Together, we evolved a simple thank you into undivided support as the John Deere community continues to do their part to keep communities running through COVID-19.
To see the great design and learn more about these stories visit: