Life Happens Out There

Nature Valley is on a mission to make nature’s energy accessible to everyone, for generations to come. So when they asked us to help communicate that insight with a campaign anchored in their brand’s purpose, personality and product, we put our heads together, did more than a little UnThinking and delivered an authentic new platform: Life Happens Out There. 

With three spots shot in Redwood National Park (and broadcasted nationally), we put the beauty of life in the great outdoors on display—and inspired audiences across the country to make lasting memories with Nature Valley by their side.