Known for using 100% recycled, ocean-bound plastic, ZenWTR isn’t your average bottled water company. In fact, they’re one of a kind. So when they asked us to activate the yoga community on social media and spread awareness about their mission to reduce plastic pollution, we knew just what to do: Deliver a head-turning campaign as unique as ZenWTR itself.
Designed to drive brand awareness and donations toward a great cause, the #ZenPose challenge launched online and across social channels on National Ocean Conservation Day—and starred Danny McBride. After proclaiming his love for the ocean in a way only McBride would, the Charleston-based celebrity invited audiences to share their love for the sea, yoga and ZenWTR by striking a pose and sharing it on social media. For every post tagged with the #ZenPose challenge, ZenWTR donated $1 to ocean conservation.
Thanks to the help of A-listers like Khloe Kardashian, Ellen DeGeneres, Zoe Saldana, Jessica Chastain, Paris Hilton and the Foster sisters, the campaign successfully got people everywhere excited to play a role in saving the ocean.