Havertys ‘So You’ – Everything’s on Sale

On the heels of the 4th of July 'Take Comfort' Sale, Havertys was looking for a spot that reinforced their sales messaging subtly but also showcased how their furniture is built the right way with unique styles, patterns & finishes that can match any personality. The EP+Co creative team developed the spot utilizing existing content for efficiency and created the ‘So You’ concept. We were able to leverage messaging more centered around quality and customization to help build brand equity and inspire customers to buy pieces of furniture from Havertys that inspire people to say “That’s so you!”