Bold Flavor, Bold Moves

There are fish sandwiches, then there’s the Bojangler—the best tasting, boldest fish sandwich in the sea. Launching a LTO with this much flavor deserves more. 

Insert EP+Co with the Bold Flavor, Bold Moves campaign aimed at highlighting the uniqueness of the Bojangler, because it’s the only fish sandwich that’s splashed with Bo’s Famous Seasoning. Which means it’s time to make people rethink how bold a fish sandwich can be. We launched in broadcast with a spot produced 100% in house, featuring a fully-crafted dock for fishing out Bojangler sandwiches.