People have been spending lots of time at home lately, so we wanted to see what Deere owners were up to on their land. But we couldn’t send film crews all over the country in the middle of a pandemic, so we decided to put our customers in the director's chair.
We created “DIY Content Kits,” complete with GoPros, camera mounts, and “Shooting 101” instruction booklets. Then we sent ‘em to hog farmers, homesteaders, and everyone in between to create The Run With Us Field Report, an IGTV Series that gives an unfiltered look at life on the land. Here’s to breaking ground in your own backyard.