College football is a little different this season. So, what do you do for a show that’s all about the fans when there can’t be any fans? You unthink College GameDay from the ground up, changing it from a show with fans to a show for the fans.
So, EP+Co pitched College GameDay to invite fans to join the show virtually. No matter if they’re on campus, off campus, or never stepped foot on it. Because without fans, College GameDay would just be any other day.
We got to work on a 360 campaign completely built in-house, including a website for fans to register to join the show, share their best College GameDay signs on social, and broadcast TV work designed with CoMotion.