In order to reinforce Morgan Stanley’s reputation as a knowledge brand, brain trust and richly experienced institution, EP worked to expand the existing We Are Morgan Stanley platform from long-form, web-based videos to a multi-channel campaign that addresses today’s economic tension.
The What Do You See campaign creates intrigue and invites curiosity by contrasting common perception with surprising perspective in a range of ways that demonstrate how Morgan Stanley sees the opportunity in challenging topics and issues. The goal? To help investors see beyond the uncertainty of change to the potential in it.
The campaign rolled out across national TV networks and in strategically chosen airports.