Lowe's: Craftsman

As an entire nation of DIYers found themselves asking “Where will I buy my Craftsman tools?” we broke ground with the new “Workshop Wisdom” voice for Lowe’s. A gritty, nostalgic aesthetic paired with insightful, no-frills insights and a 100%-in-house-production brought the message home: one of America’s most iconic tool brands is now at Lowe’s.