It started with a simple-enough goal: Stop people in their tracks. We were asked to install a sculpture in the lobby of Lenovo’s US headquarters for International Women’s Day, and we knew it had to be something as phenomenal as the people it would honor. Delivering something exceptional was the endgame. More than just an opportunity to build a beautiful tribute, this was a chance to create a meaningful moment for everyone who would pass by.
Lenovo wanted to celebrate a range of female inventors who shaped life as we know it. So, we came up with an idea to make a sculpture out of those inventions. But that concept still wasn’t bold enough for an agency anchored in a mission to “UnThink Everything.” We knew how powerful it would be if we could design the sculpture to actually resemble a woman, so we found a way to do just that by turning things like Kevlar and windshield wipers—inventions by women—into a work of art: an anamorphic sculpture that when viewed from the right angle, reveals a woman’s face.