eto-friendly snacks from :ratio invite dieters to take a break from thinking about their keto weight loss journey while continuing to stick to their plan. They can enjoy the creamy or crunchy treat they’ve been craving without stressing about the macros, knowing that :ratio has done the math for them. This campaign was used to launch the :ratio brand and introduce its crunchy bars and dairy snacks. CoMo, our in-house animation studio, helped create product-specific online videos featuring vibrant graphics and text animation, using the colon element from the brand's name as an anchor throughout the spots. The same aesthetic and messaging were echoed in social and display executions.