Men's Wearhouse new Fall/Winter '19 promo spots introduce visuals more in-line with the brand’s 'Anthem' film, launched earlier this year with the 'Good On You' campaign as a move to build a recognizable identity and improve brand linkage. The new approach shows off product stories, allowing us to romance the product in a more natural and relatable way. We optimized production to capture content that can talk to promo and create videos on key products stories, resulting in a visual library of assets more conducive to social and digital channels.