On the heels of the 4th of July 'Take Comfort' Sale, Havertys was looking for a spot to reinforce their sales messaging subtly while also showing how their furniture is built the right way with unique styles, patterns and finishes that can match any personality. The EP+Co creative team developed the spot utilizing existing content for efficiency and created the 'So You' concept. We leveraged messaging centered around quality and customization to help build brand equity and encourage customers to buy pieces of furniture from Havertys that make others say, "That’s so you!"