When the DIY-lovers at Brother Crafts asked us to get younger audiences talking about (and buying) their Scan N Cut SDX85 machine, we knew just what to do: engage the crafting crowd on social media through content they wouldn’t be able to resist. From "hey-look-at-me" GIFs to gripping ASMR videos (yep, you read that right), we developed a range of creative designed to put the SDX85 and all its game-changing capabilities on display. Oh, and did we mention? We shot everything in-house.