With little-to-no recognizable differentiation between financial service brands today, Morgan Stanley has taken a bold step in a more authentic direction. Telling the story of its inspiring people and the firm’s distinctive culture through the voices of their employees, Morgan Stanley launched their 2019 brand campaign, “We Are Morgan Stanley.”

First of its kind for the brand, the campaign includes real Morgan Stanley employees in a series of micro-content, designed to break down complex topics and deliver unexpected insights. Each narrative establishes credibility for the people who make up the firm, shining a light on their expertise and driving their audience to morganstanley.com/insights for further engagement through thought leadership pieces.