Tumi "The Perfect Journey"

Tumi’s mission is perfecting the journey. 

For the 19 Degree Collection, we created a series of films that follow an eclectic, interesting group of travelers on their perfect journey with the 19 Degree bag by their side. While each has their own unique aspirations, all of them require the same attention to design and functionality from their bag.

When you’ve got a bag that’s the pinnacle of both form and function, there’s no need to look back. No matter what your journey may be. 

Digital Hub

Films drove to a digital hub that featured all the films as well as in-depth details about the 19 Degree bag. 

Social

Influencers teased the launch of the 19 Degree with social posts about their perfect journey.

Tumi Nicki Phonetumi 2
Tumi Cri Phonetumi 3
Tumi Sunnyi Phonetumi 1 R

Print

The texture of the 19 Degree bag is stunning, so we decided to show it off. 

Tumi Spread Update 1