The UPS Store "The Elevator Pitch"

"The Elevator Pitch,"  is a three-part reality TV miniseries where contestants ride the Chicago Tribune Tower elevator and deliver a business pitch to Marcus Lemonis, the billionaire host of CNBC's "The Profit." 

In each of the 15-minute episodes posted to The UPS Store's YouTube's channel, small business owners present their elevator pitches to Mr. Lemonis, who can interrupt them at any time with questions or comments. Once the elevator reaches the top floor, the time is up. One winner, who will receive a $10,000 prize from The UPS Store, is selected from each episode.