There are very few brands that generate the kind of loyalty and obsession that Sharpie does among its fanbase. So when it came time to tell the world about the Sharpie S·Gel, we leaned in to that brand obsession, drawing a straight line from the iconic marker to this new gel pen. Filmed in-house and produced in partnership with the technical wizards at MPC, this campaign is eye-catching, thumb-stopping, and every bit as smooth, bold, and vibrant as the pen it champions.
Produced out of the Mill, our 15,000 sq. ft. production space just down the road from our Greenville home base, this spot was a labor of home-grown love. From director, DP, producers and set designers to editing and finishing, all was built and created within our walls. This table top production was fueled by our newly renovated commercial kitchen and a revamped workshop that transformed a slot machine from relic to a chicken tender, Bo-tastic dispenser. Top-to-bottom an EP+Co in-house production at it's finest.