The Power of Sharpie®, now in a Gel Pen.
There are very few brands that generate the kind of loyalty and obsession that Sharpie does amongst its fanbase. So when it came time to tell the world about the Sharpie S·Gel we leaned into that brand obsession, drawing a straight line from the iconic marker to this new gel pen. Filmed in-house and produced in partnership with the technical wizards at MPC, this campaign is eye-catching, thumb-stopping, and every bit as smooth, bold, and vibrant as the pen it champions.
