Oui by Yoplait Launches the “Tastes Like 5 oz of France” Campaign

Every time you sit down with Oui, you’re adding 5 oz. of France to your day. It’s a chance to slow down and let your mind wander to a place where life is a bit more carefree, even if only for a few minutes. 

Produced 100% in-house using EP’s Virtual Video Village (V3) Production

With the help of EP’s Colab team and Taylor’s Mill production space, EP built two uniquely beautiful sets – perfect for indulging in Oui yogurt. Our clients joined the shoot via V3 allowing us to effectively work, communicate and review footage as we would on a “typical” shoot. While we missed the bonding that comes on a a typical on-set experience, V3 was the next best thing!

The campaign launched on broadcast, then extended into supporting print and social executions.