As part of its ongoing brand revitalization, Denny’s wanted to extend an invitation to guests to revisit its restaurants and experience all the improvements firsthand with the launch of a nationwide campaign, “See You at Denny’s.” 

Denny’s has long been known as the place for people to come together and connect over a delicious meal, but the brand wanted to take that one step further and showcase its commitment to providing an inclusive and welcoming dining experience for everyone, in a way that was both emotional and unifying. The new campaign was developed by EP+Co and Denny’s multicultural partner agencies, inspired by the diverse demographics of Denny’s guests and truly leaning into its position as America’s Diner.