Meet "The Tailor." The newest campaign for Men's Wearhouse. With the focus on real men and the challenges they face finding the right fit, "The Tailor" is the visual manifestation the brand, epitomizing everything they stand for.
With men spending 99.5% of their lives NOT shopping for clothes, and Men’s Wearhouse being a well-known fashion retailer, the campaign was designed to have a broader role in a man’s life and to help deliver on the brands’ mission to supply the confidence needed for modern manhood.
The work rolled out across both the US and Canada.