Meet "The Tailor." The newest campaign for Men's Wearhouse and Moores of Canada. With the focus on real men and the challenges they face finding the right fit, "The Tailor" is a visual manifestation of each brand, epitomizing everything they stand for.
With men spending 99.5% of their lives NOT shopping for clothes, and Men’s Wearhouse and Moores both being well-known fashion retailers, the campaign was designed to have a broader role in a man’s life and to help deliver on the brands’ mission to supply the confidence needed for modern manhood.
The work rolled out across both the US and Canada.