Lowe's NCAA

March Madness is the pinnacle of college basketball season and the kick-off to spring season – marking a hugely important time for driving traffic to Lowe’s stores. This year, Lowe’s partnered with EP+Co to develop highly contextually-relevant messaging that brought the brand campaign platform of “Do it Right” to life in a relatable, breakthrough way by offering helpful tips from two-time NCAA Championship winning coach, Jay Wright.