EP+Co had the incredible honor to bring to life the words of Navy SEAL veteran Admiral William H. McRaven in a 60 second film for Kill Cliff and the Navy SEAL Foundation.

The film voiceover references the reality of Navy SEAL training, and the brass bell available as an option for those who choose to quit. The production itself was a physical endeavor, featuring Josh Bridges, also a former Navy SEAL, while he was in the middle of his training for the 2017 CrossFit Games. Bridges is one of the biggest names in CrossFit and is a fan favorite for both his incredible grit and memorable mustache.

The project was produced by a creative team made up of Navy and Army veterans, displays the determination and grit required to resist quitting during training – and in everyday life.