In the wake of COVID-19, John Deere’s Run With Us campaign needed a shift in messaging. The result was Run Together, a campaign that thanks all those linked to the land for continuing to work, day in and day out.
We kicked things off with a brand anthem showcasing everything from precision ag to residential mowers with the help of real owners featured in the IGTV series.
Then the wheels kept turning with social posts to keep our audience engaged and drive traffic to the Run Together Webpage. Here we displayed the anthem, real people stories and some tips that remind everyone to keep giving your all to the soil, because the land never stops.