John Deere Goes All in on Authenticity

When 2020 made traditional productions nearly impossible, we had to find a new way to tell the story of real John Deere owners in our Run With Us campaign. So, we swapped out RED cameras for GoPros, and went all in on real.

The result was a fully-integrated campaign spanning from broadcast to social, all without actors, all produced in-house at EP+Co, and all shot with a level of action-packed authenticity you’d never expect from a tractor brand.

Cut 2021 Print Spread41
Cut 2021 Web21