Havertys takes a fresh look at "Priorities" in first production with EP+Co.

Heading into the most important sales weekend of the year, which also fell during the height of COVID-19, Havertys and EP+Co collaborated on work that helps keep furniture in perspective.

The crux of the Priorities campaign is that, of course, your home furnishings should be well made, stylish, and fairly priced, but Havertys customers have higher aspirations. They’re seeking a sense of sanctuary. By weaving a strong quality and sales message with authentic lifestyle cinematography, Havertys was able to not just sell furniture, but the life lived while enjoying it.