When an established brand like RetailMeNot decided to rename itself as Save, it needed to grab the attention of both current and new customers. That’s when the period at the end of the new name smiled at us.
Our solution was to bring the fun-loving brand mark and lots of other circles to life in playful broadcast, digital and social. And we did it 100% in-house, with our animation team creating and incorporating 2D and 3D animations into video shot on-site. All to show that Save is about more than saving money. It’s about spending life happy. Full stop.