THE EMPLOYEES ARE REAL AND THE STUNTS ARE EXTREME.
We helped Lenovo take explainer videos to the next level.
We’ve all seen run-of-the-mill explainer videos in our social feeds. They’re educational but not always enthralling. For Lenovo, we knew we had to do things differently because different is better. So, we upped the ante by sprinkling in a trained attack dog and a middle school dodgeball team. We call it Extreme I.T.
By unthinking what an explainer video can be, we were able to create content that’s as exciting as it is informative. In these webisodes Lenovo’s best and brightest explain tech concepts while enduring extreme challenges. You’ll learn, you’ll laugh and you’ll wonder how they kept their facts straight as adrenaline was pumping through their veins. Don’t worry. No Lenovo employees were harmed (badly) during the making of this web series.
Check out all of Extreme IT content on Lenovo's YouTube channel.