EP+Co introduced key stakeholders and influencers to four of the newest PUMA sneakers at an event featuring content studios, customization stations, product showcases—and a special surprise guest.
The four content studios were dreamt up by EP+Co’s creative team, then beautifully executed by the St. Louis-based experiential company, Clocktower. Each was inspired by the concept and colorway of the featured shoe and designed to be interactive, making for some breathtaking content. Attendees were encouraged to try on the clothing items within the product line to make their videos, photographs or GIFs complete.
The customization room featured two spaces: a professional customization area featuring By_JORDANA and a DIY Bar. Once attendees completed their customized CALIs, they could take professional-grade, 360-degree photos of them using our specialized shoe cam.
The highlight of the night was the main stage event, hosted by Taylor Rooks. She introduced our audience to each of the four main shoe lines for SS/2020 and conducted a panel with DaniLeigh and Katie Lou Samuelson. But the real sensation was a surprise appearance by five-year-old social media star, ZaZa. After a quick Q&A for DaniLeigh and Katie, ZaZa broke it down and danced alongside DaniLeigh, bringing the audience to their feet.