EP+Co worked with Oui to tease its new "Tastes Like 5 oz. of France" campaign with the launch of Quibi, the new short-form mobile streaming platform.
The "quick bite" format of Quibi, with all episodes under ten minutes, provides a short, high-quality experience that lets viewers pause reality for a little moment of joy — just like the experience of enjoying a pot of Oui French-Style Yogurt. Because eating Oui is like adding 5 oz. of France to your day. It's a taste of Provence on an ordinary Tuesday, or a little peek at the Champs-Elysees from your kitchen window. It's a chance to slow down and travel to a place where life is a bit more carefree, even if it's only for a few minutes.