Denny's: Keeping True to its Core

With value, variety and quality more important than ever before, we helped Denny’s create a new campaign with a revamped look and feel that brought the focus back to what matters: the food. With a more playful and vibrant approach, the brand wanted to remind consumers of exactly what they know and love about Denny’s. The goal was to create a distinct and consistent look that lets people know it’s Denny’s before they even see a logo, helping differentiate them from any other brand in the category. The campaign launched with several 15: TV spots and reflected the new look and feel on www.dennys.com 

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