Cinnamon Toast Crunch: A Musical Passion

With every pour, crunch, and slurp, eating Cinnamon Toast Crunch is a musical experience. So it’s no wonder that our audience is as passionate about music as they are about snacking! We harnessed that passion, funneling it into a music-focused spot that highlights the ways tweens create and enjoy their own music by imagining the wackiest dance club in the Cinnaverse.

EP+Co concepted and wrote this spot collaborating with the brilliant animators at CHRLX to bring it to life in a fun and fresh mix of 2D and 3D animation.