In 2019, EP+Co partnered with John Deere to launch Run With Us, a fully integrated campaign that invites people to join a community of doers who are linked to the land.
Then we kept things rolling with an IGTV series celebrating the real John Deere owners who Run With Us, from winemakers and horse trainers, to Olympic hopefuls.
And now for 2020, we’re going all in on real. We casted real customers, and shot them working their actual land, with the Deere equipment they use every day. Then we told their stories across multiple platforms, from TV to IGTV, and everything in between.