Bojangles x Mountain Dew Southern Shock

Bojangles partnered with EP+Co to launch the exclusive new Mountain Dew Southern Shock. The tropical punch flavored soda launched with an integrated digital campaign promoting it as the refreshing summer compliment to the bold, southern flavors at Bojangles. But the flavors weren’t the only focus, as Dale Earnhardt Jr. was tapped to lend his voice to radio, leveraging his affinity for both Bojangles and Mountain Dew.