Bojangles: Big Bo Box Season

When Bojangles launched their second annual collegiate/NFL-themed Big Bo Boxes, the goal was to spark excitement around a family-sized, tailgate-style meal all dressed up for football season. But how do you do that when there may or may not actually be football?

EP+Co stepped in with Big Bo Box Season, a 360º platform of content designed to engage and work hard, with or without the actual game. Starting with a (subtly) football-themed continuation of the 'Drop a Box On It' TV campaign, we filled out the season with an AR filter, social challenges, tailgate inspo and more… all built 100% in-house by and for those who appreciate tailgate season, with or without football.

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