Bojangles Brings Back the "Bojangler"

After a long "off" season, Bojangles brought back their legendary "Bojangler Fish Sandwich" and what better way to reintroduce the offering than with the launch of the “Bojanglure.”

In this light-hearted social play, EP+Co captured a sit down with one of its resident anglers to unbox the famous Bojanglure - a custom-made, fishing lure shaped in the form of a Bojangler sandwich. From the lure and tackle box, to the talent and footage, everything was built and produced in-house at EP+Co.