There are millions of ways to make the most of your land, and everyone who runs with us does it in their own way. Like Rodney in Maryland, who has turned his lawn into a Tai-chi oasis or the Allens in Ohio, who cultivate and grow over seven thousand dahlias on their flower farm.
The Deere community is filled with unique characters. So for 2022, we kicked off a 360 campaign featuring 7 real Deere owners from all around the country, and shared their stories in every medium from TV and social to Deere.com content.
We even went the extra mile to create a custom handmade typeface for this campaign, making the work as unique as the stories we told.