Morgan Stanley is a knowledge brand, a brain trust, a richly experienced institution. The What Do You See campaign brings this to life by creating intrigue and inviting curiosity each time we share our perspective, and the unexpected way in which we see the opportunity in important, relevant topics and issues. It demonstrates how Morgan Stanley sees the world differently. We pair eye-catching visuals with a headline that asks, “What do you see?” When EP was tasked with extending this campaign onto the prominent, 1585 Times Square OOH boards, we knew that it would be important to remain consistent with our print, digital and social messaging, while also creating something that was eye-catching and compelling.