Blasted With Cinnadust: Welcome to the Cinna-Kitchen

When you need to spread the word that every single square of Cinnamon Toast Crunch is blasted with delicious "Cinnadust" while appealing to tweens and parents alike, you need something a little magical. So we invited everyone into the Cinna-Kitchen, a fantastical kitchen inside the “Cinnaverse” where Cinnamojis are blasted with Cinnadust before chomping each other (What can we say, it's a strange and delicious place). After working extensively to create a Cinnaverse backstory with Cinnamon Toast Crunch, EP+Co concepted and wrote this spot, collaborating with the expert production team at CHRLX to bring it to life in a beautiful mix of 2D and 3D animation.

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Kat Shafer

Chief Client Officer

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