Football Fan Ratings

Football player ratings are a big deal. Every year the biggest, baddest playmakers boast about their 99 rankings, but what about the fans? That's where Bojangles comes in. To promote their custom line of football Big Bo Boxes, we ranked fans from all 12 of the brand's partner teams. Rather than judging their physical prowess, we sized them up with stats like football IQ, tailgating and trash talk in this 100% made-in-house social content series.

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Kat Shafer

Chief Client Officer

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