Bojangles is defined by big Southern flavor and flair, so when it came time to promote the return of a fan favorite, the Bojangler, we launched a spot to communicate more than just product. We turned up the volume on the brand’s unique ability to make you question your lunch choices and drop everything. Because when Bo’s famous seasoning — and the best fish sandwich in the Sea — taunts your taste buds, it’s Bo Time. Produced 100% in-house by the experts here at EP+Co, Bojangler Envy aired on broadcast TV and OTT — reaching hungry viewers everywhere.